FASHION

WADES

Wades started in 2005 by Wale, while his patner Bisoye joined in 2009. Wale
runs Lagos, Bisoye Abuja and its environs. The name was inspired by the
quest for a word that sounded english and had a positive meaning too and
also its an abbrebviation of the name WaleADESina. Fashion started as an
answer to a personal need, he just didn’t get his perfect size, errors were
always made to his dissatisfaction. He started a line first in 2002 to make
his own shirts, but this failed because sewing was very stressful.
He started again sometime in 2005, with custom orders of tees and since then
it hasn’t stopped. He commenced full work in 2009 and since then the line has
made considerable progress – with mentions on STV’s “Page3” fashion show,
360nobs, Bella Naija, and the prestigious Moments with Mo..which aired in
November 2011.
WADES has become quite popular in terms of their production of urban-everyday
garments like shirt, t-shirts, Polo shirts, Jerseys (football and tennis),
chinos jackets, chinos trousers and shorts, formal trousers for men, suits and
blazers. With a mantra of fashion being a blend of several ingredients ( proper
finish, straight thread stitch, proper colour combination, nice packaging,
good-quality fabrics and the right mix of people to produce the garments),
WADES® sees each piece as a project, believing each WADES® piece instils
confidence.
In 2012 they intend to launch their website www.shopwades.com in the first
quater and also position themselves for online transaction.
Their designs are inspired by their environment. At WADES, they believe that
“Observation” is Key to a Designer’s and Label’s Success. They are also
inspired by colours and shapes. They design for 18-40 and everyone who believe
looking good should not be limited by Age…